Keyword Research and Analysis:
Complete all necessary research and make determinations on best keyword to optimize client’s web presence on.
Onsite Optimization:
Audit your website and complete necessary adjustments
Content Creation:
Write unique content about your company and submit it to industry-relevant and credible online sources.
Web 2.0 Marketing:
Post the content we create for you on community and user-generated websites like Tumblr, Squidoo, and Blogger.com.
Website Conversion Optimization:
Help you asses and uncover conversion optimization opportunities for your website – helping to ensure website effectively channels its traffic down a specific course, giving your business the best chance of converting its traffic into new leads.
Link Building:
Build new, natural inbound links for your website every week.
Provide information on how you can maximize the SEO impact of your existing content (pictures, videos & articles).
Help client on how to take advantage of natural linking partners and existing media contacts.
Local Search Optimization (if necessary for your project):
Google Places Page setup and/or optimization.
Local citations – optimizing your presence in new valuable directories (ex: Yelp, CitySearch, Kudzu, YellowPages, etc.) every month.
Monitor your online reputation and train your business on how to maintain its excellence.
Tracking & Data Analysis:
Weekly analysis of campaign data by Account Manager.
Weekly PDF Report.
Weekly Reporting sessions with Account Manager.
Tracking your organic rankings vs. your top competitors.
Help you track the results of other marketing initiatives.
Additional Services:
- Your Account Manager will consult with you on additional ways to improve your Internet marketing strategy, such as helping you to determine additional online marketing services (promotions, paid advertisements, email marketing) and keeping you informed of social media best practices and how they could benefit your business.
- Social Media: If we don’t handle your social media work, we can at least help you to optimize your Facebook, YouTube, Twitter, LinkedIn and Google + profile pages and provide you with data on your social media web traffic – important information that can be used to better understand your online brand.
Besides helping your website become a better source of revenue for the business, here are a few other benefits that come along when working with a quality search marketing firm like LSM: Just ask these people!