Portfolio

THE FOCUS: Mr. Hewitt of Isenberg & Hewitt P.C., approached Local Search Masters with a unique problem. The www.Isenberg-Hewitt.com website had been blacklisted by Google for practices their previous SEO company had enacted. To solve the problem, LSM would have to both prove the credibility of Isenberg & Hewitt’s current site and get them to rank on Google for their main profit generating practices of premises liability and personal injury law.

THE DRIVE: LSM worked within Google’s parameters to get www.Isenberg-Hewitt.com unblacklisted and ranking positively. Along with this work, LSM also built a website with the newly purchased URL www.PersonalInjuryLawyerAtlanta.org and begin optimizing immediately in order to draw traffic and potential digital leads to Isenberg & Hewitt.

LSM focused on highly competitive keyword targets such as ‘Personal Injury Lawyer Atlanta,’ (over 6,600 searches per month) in order to increase Isenber & Hewitt’s incoming leads. They achieved the #1 position for this term within a matter of months.

THE RESULTS:The approach that LSM took to Isenberg-Hewitt’s unique problem has had positive results. Both websites are in good standing and well ranked for key target search terms, which has also increased the amount of visitors to the website. These rankings and traffic have resulted in several high profile case acquisitions based on the optimization work that LSM has done.

Overall Isenberg-Hewitt has seen a rankings increase of over 180 spots for the targeted keywords. ‘Personal Injury Lawyer Atlanta,’ has held steady in the top 2 spots for several months and currently resides at #1.

Overall site traffic for the 2010 year saw a dramatic increase for the original Isenberg-Hewitt website, ending the year at just over 2,500 visits.

Isenberg & Hewitt has enjoyed a very beneficial relationship with LSM in 2010. We look forward to continuing our commitment to excellent search engine optimization as well as helping Isenberg & Hewitt achieve their 2011 online marketing goals.

THE FOCUS: MGM Industries has a unique niche, they are a business to business supplier of several different types of manufactered vinyl windows. Their goal with digital marketing was not to market their products to the individual consumer, but instead to raise awareness within the commercial industry for large scale jobs such as under-construction subdivisions and apartment complexes. One of Local Search Masters’ main challenges was to create a national search engine optimization focused on promoting MGM in front of their specifically targeted pool of clients. MGM’s customer demographic includes architects, project managers and real estate developers.

LSM’s first step was to optimize the MGM website. This involved major changes to content including text, graphics and functionality.

THE DRIVE: Following the website optimization and design changes, LSM then assessed what high traffic search volume words would be the most beneficial in reaching MGM’s target audience. Using this process we chose our targeted main keyword as ‘vinyl windows,’ as it had a national search volume of over 90,000 queries per month (see graphic above,) and began optimization.

THE RESULTS: LSM targeted the keyword search term ‘vinyl windows,’ along with 3 other relevant keywords. All 4 terms reached a ranking within the top 5 with 75% of the terms holding steady at #1 (see graphic below.) Traffic for these terms increased dramatically and more specifically traffic due to search engines saw an increase of over 105% total.

The term ‘vinyl windows,’ increased in traffic from just seventeen visits in 2009 to almost 800 within the time frame examined and boasted almost 5 minutes of time spent on the MGM website per visit, that’s over 52 hours of digital traffic for only 1 targeted keyword. This upswing can be directly attributed to LSM’s efforts for MGM.

Traffic for the site overall saw an 84% increase with over 20,000 visits. With an average on-site time of just over 4 minutes, it’s apparent that LSM suceeded in increasing the number of quality incoming leads to MGM for the 2010 year.

MGM has increased their overall traffic, incoming digital leads and on-site time due entirely to their partnership with LSM. We have worked hard to rank MGM for highly competitive national search terms and will continue to help them achieve their 2011 digital marketing goals.

THE FOCUS: Dr. Clint Newman is a well known cosmetic dentist in the Nashville area. He was seeing an average income of $0 from his online marketing, when Local Search Masters began working with his practice. Our target was to drive online leads and help digital leads convert to potential dental patients via the new created www.ClintNewmanDDS.com. LSM succeeded in increasing Dr. Newman’s incoming digital leads, which resulted in an average monthly revenue of $15,000 per month.

LSM created a new website for Dr. Newman that was not only in line with his brand aesthetic but allowed for proper search engine optimization.

We also initiated an immediate pay-per-click campaign to insure that our target areas could see instant results from our overall marketing strategy.

THE DRIVE: After building the www.ClintNewmanDDS.com website, LSM targeted high traffic searches like ‘Nashville Dentist,’ and ‘Nashville Cosmetic Dentist.’ We then worked on both website optimization and link building to drive traffic via organic search results.

THE RESULTS: Our two-prong approach was a major success resulting in over $15,000 in additional new patient revenue on a monthly average and an all time high of over $60,000 in one month alone that can be directly attributed to Local Search Masters efforts. Dr. Newman is seeing a significant return on the marketing dollars he is spending each month with LSM.

Overall site traffic for the 2010-year increased by 98% from 2,572 to a little over 5,000.

Over 87% of all traffic coming to the site in 2010 was a result of search queries (the traffic accounted for under ‘Referring Sites,’ can be attributed to the pay-per-click campaign).

Overall Dr. Newman’s dentistry website has gone up over 400 spots in the search rankings and now sits at #1 for the highly competitive keywords ‘Nashville Dentist,’ and ‘Cosmetic Dentist Nashville,’ as well as #2 for ‘Cosmetic Dentist Nashville TN,’ and ‘Cosmetic Dentistry Nashville.’

Dr. Newman, has enjoyed a profitable and successful relationship with Local Search Masters. We look forward to continuing to help Dr. Newman surpass his online marketing goals.