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In the past, search marketers were required to use at least two separate tools to build and make changes to campaigns.  The first, the Keyword Tool, would help users find specific keywords that they might want their business to rank for as well as competition and total search estimates at the national and global levels.  The second, the Traffic Estimator, ...

The Coolest Guy in Nashville is not a title to be taken lightly. That said, it isn't hard to claim that title on Google. "The Coolest Guy in Nashville" is what's called a long-tail keyword. Long-tail keywords are keyword phrases that are more than just a few words, and they often have very little competition because they have less search ...

At Local Search Masters, we provide social media management services to clients of various sizes in a number of different industries.  Part of the work that goes into these services includes monitoring these social media accounts for positive and negative feedback from friends and followers and responding appropriately.  Recently, I had to deal with a situation involving an ...

Is it weird to promote a blog post with another one of your blog posts? I don't think so.  Here's the latest post that I've submitted to the Nashville Business Journal.  It's about deciding which social media channels are appropriate for your business, since different networks make more or less sense depending on the nature of your organization. ...

For larger brands like Apple, Pepsi, and Chipotle, it's not too difficult to make a splash on social media.  They simply show up to the digital party and collect their millions of fans fairly quickly thanks to their outstanding levels of brand awareness and popularity.  However, if you run a small business, it's significantly more difficult to build ...

It seems like people have been saying SEO is dead for years now, yet- miraculously- the SEO industry is still going strong. Why is this the case? Trevor will be addressing this topic and more at PodCamp 2013 on May 4th at Hotel Preston. Here's a sneak preview of what he'll be discussing.

We go to Google for pretty much everything these days, but there are specialized search engines that have the ability to relay certain kinds of information back to us even more effectively than the Search Giants of Mountain View.  A fairly well-known example of this is Wolfram Alpha, a "computation engine" that's particularly effective at searching for and ...

One of the things that often keeps me up at night is how to get more followers on social media accounts.  There are a number of creative ways to do this (which is why my job is so fun at times), but today I'm going to focus on one that I had an experience with recently. A couple of days ago, ...