Is Craigslist a Local Search Tool?
I say why not? 99.999% of small businesses do not have the same online credibility as does craigslist. If your service or product is the kind that has traditionally been driven by classified ads, then you would be a fool not to use craigslist as a tool. Lawncare, animal breeders, and many other small businesses that have typically lived off of newspaper classifieds have seen there business go down significantly. The one thing that most of these people haven’t realized is that a whole lot of people know go to the online classifieds for their information instead of newspapers.
History of Craigslist
Craigslist started in 1995 as a emails about events in San Francisco and was started by Craig Newmark. Since 1995, Craigslist has expanded into 50 countries and has listings in over 570 cities. The success of the website directly relates to it’s policy of serving free listings (Now job postings do cost some money, but far less than any of the major online job portals). I guess we could say that Craigslist is the “Open Source Classifieds”.
How to Utilize Craigslist for Your Business
With the ability to list three unique ads per day, that are given the red carpet by search engines, Craigslist allows small players that don’t even have a website the ability to have their businesses ranked on the first page of results for certain relevant phrases. The key to a successful listing is to utilize the architecture of the site. The keys to success with Craigslist are:
- Using keywords that are relevant to your business in your headline
- Make sure that your product or service is legit and that your offer is community centric
- Be upfront about your business. Craigslist is constantly spammed, so transparency is a must.
If you follow these suggestions and are diligent with your efforts, you will be pleasantly surprised with how successful Craigslist can be for your company.